About Doug & Danny
Our Story
We are independent vertical transportation consultants dedicated to elevating building performance through expert elevator and escalator engineering. Founded on the principle that buildings deserve better vertical transportation, we provide unbiased, data-driven solutions that prioritize our clients' success. With offices in Jeddah, Saudi Arabia and the United Kingdom, we serve developers, architects, and building owners across the Middle East, Europe, and beyond.
Mission, Vision & Values
Our Mission
To deliver independent, expert vertical transportation consulting that optimizes building performance, enhances occupant experience, and provides exceptional value to our clients.
Our Vision
To be the trusted partner of choice for vertical transportation consulting across the Middle East, United Kingdom, and beyond — known for technical excellence, integrity, and client-focused solutions.
Our Values
- Independence — We are brand-neutral, providing unbiased advice that serves only our clients' best interests.
- Excellence — We hold ourselves to the highest technical and professional standards on every project.
- Integrity — We are transparent, honest, and accountable in every recommendation we make.
- Innovation — We embrace new technologies and methodologies to deliver forward-thinking solutions.
Meet Our Team
Experienced engineers and consultants committed to vertical transportation excellence.
Doug Nathan
Principal Consultant
A seasoned vertical transportation professional with over two decades of hands-on experience in elevator and escalator system design, traffic analysis, and project management across large-scale commercial and residential developments in the Middle East and Europe.
Adnan Aslam
Senior Engineer
A highly skilled engineer specializing in vertical transportation modernization and compliance auditing. Brings extensive expertise in ASME and EN 81 code requirements, system performance evaluation, and maintenance optimization for diverse building portfolios.
Waseem Ejaz
Associate
A dedicated consultant with a strong background in building services engineering and vertical transportation procurement. Experienced in tender preparation, vendor evaluation, and installation oversight for projects spanning hospitality, healthcare, and mixed-use sectors.
How We Work
A proven four-step methodology that delivers results.
Understand
We start by understanding your building, your users, and your objectives. No two projects are alike.
Analyze
Using industry-leading simulation tools, we evaluate options and identify the optimal VT strategy.
Design
We develop detailed designs and specifications that ensure performance while remaining cost-effective.
Deliver
From tender management through installation oversight, we ensure the solution is delivered as specified.
Ready to Work Together?
Let's discuss how we can elevate your building's vertical transportation.